In My Own Backyard produces high quality professional videos for online social media distribution. Storytellers at heart, we are committed to telling Toronto’s stories.
That’s what we do best.
While advertising videos can serve their purpose, people seem to love a good story. Since every business has a story, why not use our already established story telling platform to tell yours?
Short Length Feature
Choose from two styles:
- Promo Style: Think of it as a Teaser Movie Trailer about your business. Product shots, shots of employees enjoying their job/career, shots of clients enjoying your product, the process of making your product, external shots of the business’ location, internal environment/ambient of the business etc.
- Interview Style: All of the above visuals matching the sound flow of an interview with the owner, creator, manager or media spokes person.
1 – 2 minutes in length and they’re fun to shoot. They portray your business in the most transparent way, not only by bringing credibility to your business but also by adding a personal touch that reinforces trust.
Full Length Feature
Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description. Your product could be versatile; takes time to create, build, cook or use so it makes sense to let potential customers know all the ways they can use it or all the love that goes into making it.
3 – 6 minutes in length and they’re fun to shoot. They portray your business in the most transparent way, not only by bringing credibility to your business but also by adding a personal touch that reinforces trust.
What Your Feature Includes:
One 1-2 minute or 3-6 minute long video that will showcase your brand’s personality helping visitors on your website get a better sense of who you are, what you do and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.
The video includes:
- Up to 2 professional HD video cameras equipped with microphones, two lavaliere microphones, two crew members and 2 hours shoot time.
- A private, password protected Vimeo link for viewing and final approval
- A YouTube URL/Link for sharing and embedding on your website and on you social media (FaceBook, FaceBook Page, Twitter etc.)
- A .mov or .m4v version or your video
Instagram allows you to Capture your company’s important moments in 15-second videos and share them with your followers so they feel included.
Realizing how important Instagram can be for you business, We will create a 15 second version of your feature.
There’s no substitute for well-lit, well-composed images to attract and hold the attention of website visitors.
We will include a maximum of 10 high-quality images that represent your business.
- Business external and internal shots
- Product shots
- Shots taken before, during and after the feature (interview process, camera set up etc)
You can use these photos on your website and on your various social media accounts (FaceBook, FaceBook Page, Instagram, Pinterest, Flickr, )
Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. Over the years In My Own Backyard has developed a modest social media following of people who love everything about Toronto.
We will share your completed and approved feature on our social media networks, On our Blog and in our Monthly Newsletter.
In My Own Backyard Twitter: @IMOB_TGC = 8, 500 +
In My Own Backyard Instagram: @IMOB_TGC = 3,500 +
A website is a necessity for entrepreneurs, small businesses, home-based businesses, and anybody selling products or services. Regardless of your other marketing methods, enabling potential customers to either find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers.
We will get more “eyes” on your business by creating a page on In My Own Backyard to host your feature.
For an additional cost we can provide:
- Full Page Ad. Each In My Own Backyard page has 3 available ad spots; A Banner Ad (at the top of the page), A Side Ad (on the right side of the page) and a Footer Ad (At the bottom of the page)Since your feature will have its own page on In My Own Backyard we can fill all 3 Ad Spaces with your companies ad images.
Frequently Asked Questions
How long does it take to shoot the feature?
Shoot & Episode Times:
- Shoot Time: Approx. 1 to 2 hours
- Completed Episode Duration: Mini Feature – Approx. 3 – 6 minutes
What do you need from me and my business to shoot the feature?
Pre Production Shot List requirements:
- “A” Roll Footage – The Interview (**Someone who knows the business really well and is excited to talk about it. (Creator, Owner, Manager, Employee, Event Planner/Coordinator, Media Spokesperson etc.)
- A quiet room (if possible)
- A well lit room (if possible)
- “B” Roll Footage – Various clips and footage that support the “A” Roll Footage (Interview)
- Various outdoor/location shots (business, event etc.)
- Various indoor shots (environment, atmosphere, staff, customers, event attendees etc.)
- Product shots (food, drinks, clothing, art etc.)
- Product development shots (cooking/preparing food, sewing outfits, mixing or brewing drinks, preparing venue etc.)
- Product Interaction Shots (host/interviewer participates in making and/or trying products in product development shots)
- At this stage for titling purposes we require; the full name of the interviewee, company/brand name, company/brand website url (if we don’t already have it you will be notified.)
How long does it take to complete the feature after filming?
- Once the episode is complete it will be uploaded to our Vimeo account with an assigned password. You will be notified via e-mail with a Vimeo url and a password to view the episode for approval. At this point you can approve the episode or request minor changes.
- Once the episode is approved you will be given a YouTube url/link and a link to the episodes page on our website when the episode is ready to go live.
What should I do with my feature once its completed?
- We strongly recommend that you share your episodes YouTube and IMOB page url with your social media networks and on your website to bring maximum exposure to your brand. We will post the episode on our social media networks as well.
**If you have any further questions, please post them in our Discussion Board below and a representative from In My Own Backyard will reply to your post.
“Christopher is an amazing video editor! He took still images of our hats, mixed it with live video, animation and text and brought our products to life! The videos helped to drive traffic to our website and covert to sales. Christopher will definitely be doing more of our videos in the future!”Mark Anthony Rudder
“The video ad that Chris made for us was an amazing way to show that the greek culture still lives outside of Greece. His ability to capture us at work and to express the love we have for our work and the old country was portrayed perfectly. Chris has a great eye in capturing the beauty of any place. We are extremely happy with his work and we are always looking forward to seeing more of his artistic ability.”George Laganas
“I love how Christopher takes us places that we dream of going to. His Uncharted and Landing Gear Episodes that he captures, edits and shares introduce us quickly to get our local bearings in the genuine experience whether it be art, music, food, landmarks or the technology and tools we might like for travel. A very friendly interviewer, Christopher makes it really easy to talk about the focal point at hand. Each week he releases a new episode and I enjoy going somewhere new and getting a piece of it’s essence.”Jennifer Penney
10 Reasons Why Your Business Needs Video
If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.
Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.
Here are 10 reasons why you should use video on your business website:
Rank Better in Google
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be referred to as “long clicks vs. short clicks.” The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.
**Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.
Showcase Your Brand’s Personality/Show Your Expertise
In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we aren’t putting faces to names as often. To humanize your brand, use video to connect to your audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.
Stand Out From The Competition/Grab Audience Attention
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:
- 90 percent of online consumers report that a business’ product or service video helps them make a decision to buy
- 65 percent of executives who watch work-related videos visit the business’ website afterwards
- 64 percent of people who visit a business’ website are likely to buy their product after watching a video
- real estate listings that include a video get 403% more inquiries than those without video
But because only half of businesses currently use video in their marketing—a number that is predicted to rise to 64 percent in the near future—you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make ‘em laugh—not to mention create a favorable and lasting impression.
Provide Video Testimonials
Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service and are genuinely happy with it. This is also called social proof, which is a shortcut to trust and believability that happens when a peer—either someone you know personally or someone with similar needs—recommends a product.
In one study, a restaurant increased their sales by 20 percent just by adding “our most popular items” on the menu next to a few dishes. Social proof is also at work for many TV shows: the canned laughter triggers others to laugh at the same things.
Include Mobile Users
If you’ve ever tried reading a long article on a relatively small Smartphone screen, you know how slow-going it can be—even on websites with responsive design. Receiving the same information via video can make the process much easier for the average person, especially in this day and age of short attention spans. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.
Demonstrate/Clarify Your Product
Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description. A great example of a product demonstration video is for Buff’s multifunctional headband. Because their product is so versatile, it makes sense to let potential customers know all the ways they can use it.
Increase Conversion Rates
According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
Generate Increased Interest
More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
Help Your Audience Retain Information
The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. What does this mean for your business? An increase in word-of-mouth advertising. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they’ll share your video
An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.
Now that you know the importance of using video on your business website, keep in mind that you’ll want to upload your videos to YouTube, Vimeo, and all your social media platforms to get as much exposure as possible. Make sure to include clear titles and keyword-rich descriptions to help them get found and you’ll be well on your way to better engagement, click-through, and conversion rates!